Created in 1873, Levi’s® jeans are the original, authentic jeans. They are the most widely recognised and often imitated clothing products in the history of apparel. Over successive generations, Levi’s® jeans have captured the attention, imagination and loyalty of diverse individuals.As the inventor of the category, the Levi’s® brand continues to define jeanswear with the widest range of products available, from quintessential classics such as the famous Levi’s® 501® Original jean, to favourite fits and styles in the Red Tab™ and premium collections.Following the peaceful democratic elections in 1994, Levi Strauss & Co. was one of the first global companies to re-enter the South African market.

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